Congratulations GSD&M!

According to AvertisingAge’s website, Austin’s own GSD&M Idea City has secured their grasp on a $372 million contract with the U.S. Air Force. They initially landed the contract back in the year 2000 and since have fought hard to keep it. “Idea City last month began a repositioning for the Air Force; the agency will transition from its earlier ‘Do Something Amazing’ campaign, which focused heavily on recruitment, to ‘Above All,’ a push highlighting the Air Force’s technological expertise and daily tasks airmen engage in to protect the country,” said AdvertisingAge. GSD&M Idea City has experienced a few setbacks in the recent past with the loss of some their larger clients including Wal-Mart and AT&T. I am confident however that the University of Texas raised company will rebound with great strength and return as the Austin landmark I know it to be.

This is not a class post. Just something I found while surfing the world we live in.