Earth Day Living Green Festival 2008

The third annual Earth Day Living Green Festival kicks off at 9 a.m., April 19 at Republic Square Park right here in Austin. This free event sponsored by the Austin Farmer’s Market and others features a ton of different entertainment options including a Green Scene Scavenger Hunt, Solar Jam, an art presentation and many others. The complete Solar Jam line up is listed below. The event is green-friendly from the homegrown vegetables right down to the solar-powered stage. Now that gas prices are reaching closer to $4 a gallon, all of us should take a minute to go down and enjoy what is being done to conserve the only earth we have. Promoting this event would be a lot of fun, especially with the type of sponsors it has. Just glancing at the sponsors, I saw two radio stations, a grocery store and news website. From a public relations perspective, all of these are great outlets to grasp potential festival goers. Posters need to be created and plastered up at the grocery store and radio spots could easily reach listeners. In fact, just about every event that is planned for this festival is newsworthy. That means press releases need to be sent to The Austin Chronicle, the Austin American Statesman, the Austinist.com, Austin360.com and so forth. I have a feeling that people would actually like to know about this event and it might not be that difficult to receive some positive news coverage. If all of these measures have already been taken then that is great, but I would like to see a little bit more coverage in the coming week. Public Relations can be cheaper than advertising and in this case I feel an event like this could benefit immensely from just a little bit of standard public relations work. I will be down there checking it out and I would strongly encourage you to do the same.

Solar Jam Schedule – Music all day! Solar Jam (music on solar stage) featuring: Robert McMahon10:00 Kristy Rae 10:50 Lovers 11:30 SaxManRan 12:10 Belahaar & Djembabes 1:10 The Hero Cycle 2:40 Red Clover 3:20 Vermeers 3:55 Raised by Pandas 4:15 Blues Mafia 4:45 Big Chief Kevin & the Flaming Arrows 5:20